Blue Ocean Marketing
What is Blue Ocean Strategy?
Well it is a pretty simple concept.
The best way i can describe this is that the aim is to get businesses to define themselves more clearly in order to differentiate themselves from their competitors and get them to work in an uncontested “Blue Ocean” as opposed to the competitve and crowded “Red Ocean”.
Investopia describes it as “an established industry, companies compete with each other for every piece of available market share. The competition is often so intense that some firms cannot sustain themselves and stop operating. This type of industry describes a red ocean, representing saturated market share, bloodied by competition.
To avoid costly competition, firms can innovate or expand in the hope of finding a blue ocean. A blue ocean exists where no firms currently operate, leaving the company to expand without competition.”
The best way to achieve this is through creating a strategy which innovates and develops new demand and new markets to sell your products in, instead of fighting with competition over the same market share and satisfying the same demand which is typically done in a red oceans.
At Blue Ocean marketing we work with businesses to define marketing and business strategy to;
- Make the competition irrelevant
- Innovate and develop new demand
- Break the value cost tradeoff
- Define low cost and differentiation strategy
Thus Blue Ocean Marketing is all about working with businesses to minimise risks due to competition threat and maximizing opportunities by exploring new boundaries.
Latest Marine Industry Trends
Some interesting trends available from the BMF
The importance of brand in marketing
This is an area that many people overlook in their marketing plans, at Blue Ocean Marketing we know how important it is to integrate brand into plans and startegies and follow a simple 3 step process to ensure your customer communications include brand as element of your activity.
But what do we mean when we say Brand? Well Brand is everything related to your brand and business, it is what your customers feel and think when they interact with you or even just see your logo. So imagine what would people see or think of your brand if all you did was send out a communication with discount on! hmm begs a question doesn’t it!
What we do at Blue Ocean is to firstly understand your brand and what perceptions are out there internally and externally. We will then create an overall picture and begin to create solutions to overcome any negative perceptions, or areas where we can improve, before creating a plan for delivery. The aim of which is to ensure your marketing communications and plans include all aspects of your brand, which we call a head, heart and hand strategy. This is only a small part of what we do, but you can find out more on our Brand Strategy Page.
Blue Ocean Marketing 