Many people and businesses specialise in one area of marketing, an area they think is working and they focus around their marketing plans around that particular area, more and more so these days this is becoming online. At Blue Ocean Marketing, are aim is not to stop this but enhance and ensure an integrated and multi-channel way of communicating with customers, new or existing.

All channels combined, is a much more effective marketing tool than the singular approach. Think of it this way – how do you create consumer led demand? How do you get customers to start thinking about your product or service? How do you get them to search Google for your brand?  The simple answer is to ensure you are targeting the correct audiences across multiple channels.

Ever heard of offline feeds online? Unfortunately it is not as simple as placing an advert in a magazine, in the hope that someone will read this and type your brand name in Google, although you may be lucky this is often very expensive and wasteful.

What we do, is look at who your customers are and target audience could be, we create strategies around attracting these customers and engaging with them, we map out their journeys and then build heart, head and hand marketing plans, across social, online, advertising, direct mail etc… in order to deliver targeted customers to your brand.