Well it is a pretty simple concept.

The best way i can describe this is that the aim is to get businesses to define themselves more clearly in order to differentiate themselves from their competitors and get them to work in an uncontested “Blue Ocean” as opposed to the competitve and crowded “Red Ocean”.

Investopia describes it as “an established industry, companies compete with each other for every piece of available market share. The competition is often so intense that some firms cannot sustain themselves and stop operating. This type of industry describes a red ocean, representing saturated market share, bloodied by competition.

To avoid costly competition, firms can innovate or expand in the hope of finding a blue ocean. A blue ocean exists where no firms currently operate, leaving the company to expand without competition.”

The best way to achieve this is through creating a strategy which innovates and develops new demand and new markets to sell your products in, instead of fighting with competition over the same market share and satisfying the same demand which is typically done in a red oceans.

At Blue Ocean marketing we work with businesses to define marketing and business strategy to;

• Make the competition irrelevant
• Innovate and develop new demand
• Break the value cost tradeoff
• Define low cost and differentiation strategy

Thus Blue Ocean Marketing is all about working with businesses to minimise risks due to competition threat and maximizing opportunities by exploring new boundaries.