This is an area that many people overlook in their marketing plans, at Blue Ocean Marketing we know how important it is to integrate brand into plans and startegies and follow a simple 3 step process to ensure your customer communications include brand as element of your activity.

But what do we mean when we say Brand? Well Brand is everything related to your brand and business, it is what your customers feel and think when they interact with you or even just see your logo. So imagine what would people see or think of your brand if all you did was send out a communication with discount on! hmm begs a question doesn’t it!

What we do at Blue Ocean is to firstly understand your brand and what perceptions are out there internally and externally. We will then create an overall picture and begin to create solutions to overcome any negative perceptions, or areas where we can improve, before creating a plan for delivery. The aim of which is to ensure your marketing communications and plans include all aspects of your brand, which we call a head, heart and hand strategy. This is only a small part of what we do, but you can find out more on our Brand Strategy Page.